A year after she was ousted from Tinder and nine months after she sued the company for sexual harassment, Wolfe is back with a dating app of her own, dubbed Bumble.
In essence, the app is an attempt to answer her train of questions above.
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On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.
“I would say ‘I’m just going to go up to him,’ and all my girlfriends were like ‘Oh no no no no, you can’t do that,'” she says.
“Guys found it to be ‘desperate,’ when it wasn’t desperate, it was part of a broken system.” Like many startup founders, Wolfe has big ambitions for the service: “It’s not a dating app, it’s a movement,” she says.
It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.
But there’s one essential difference: on Bumble, only women can send a message first.
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