But why it has all but replaced a time-tested mating ritual remains a mystery.Until we crack the courtship code, one thing's for sure: While tech isn't really the problem, it has certainly provided a solution.
Kevin Lewis, an assistant professor of sociology at UC San Diego, blames the Bay Area's progressive gender norms, with men less likely to believe they need to make the first move.
After a 30-second setup that pulls photos and basic stats from a user's Facebook profile, users scroll other Tinderites filtered by age, gender and geographic proximity.
With each profile, you can see shared friends and interests, browse photos and swipe left for "no," right for "yes." When two people say "yes" to each other, the magic happens: You're given the power to chat.
' " my friend texted on a recent Tuesday while I was riding BART. For the past week, I realized, I had been too busy living "The Bachelorette." I'd been juggling guys and dates in a refreshing whirlwind of activity that, until recently, had been entirely foreign since I'd re-entered the singles scene almost a year ago. Census data show there are more single men than single women under 65 (though in San Francisco that doesn't necessarily mean single men who want to meet women).
And according to a Facebook study of its users conducted last fall, San Francisco rates highest among major American cities on the ratio of single men to single women.