In 2013, the Mail Online was singled out for a Design Effectiveness Award by the British Design Business Association.Brand42, the British agency that designed the Mail Online, received a Gold and the Grand Prix for the 2008 revamp at the annual Design Business Association's Design Effectiveness Awards.In March 2012, the Poynter Institute published an article criticising the Mail Online for failing to give proper attribution to the sources of some article content, and often reprinting paragraphs without permission or attribution.
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