“You don’t respond to everything in a nano-second,” said Fein.
“Let some mystery grow.” The next step: Control your texting.
Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower Ellen Fein and Sherrie Schneider practice what they preach.
The central premise of the Rules is that if a man likes you, he will approach you. That’s easier said than done in the age of Twitter and Facebook, so the new-and-improved guide — “Not Your Mother’s Rules: The New Secrets for Dating” — urges women to play hard-to-get with social media. The women who wrote the seminal — some say retrograde — 1995 dating guide “The Rules” have updated their book for the 21st century, but haven’t changed the main rule for women: Play hard to get.All told, it encouraged women to be a bit more cynical about their happily-ever- afters. When I ring them for our interview, both Fein and Schneider's phones refuse to accept my call because my number comes up as blocked.As the gurus who invented call screening, curtailing any contact that isn't face-to-face as quickly as possible, and good old-fashioned ignoring, this strikes me as particularly apt.