“I know girls who go to a guy’s Facebook page and study it like it’s the Talmud,” said Fein.“That’s not going to help.” Above all, don’t post schlubby pictures of yourself eating pizza alone on a Saturday night, tweet crazy rants, or cyberstalk him.“You don’t respond to everything in a nano-second,” said Fein.“Let some mystery grow.” The next step: Control your texting.
Right appeared in 1995 and advocated doing pretty much what your mother told you: play hard to get; keep a bit in reserve; remain mysterious.I'm regularly grateful to have been one of the last generations of teenagers who didn't have to worry about social media when it came to college crushes, but even I remember days spent staring at a mobile phone that refused to beep.I have never been a "Rules girl" (that's right, they're a tribe – Blake Lively and Beyoncé are both rumoured to have tried them, on Leonardo Di Caprio and Jay Z respectively)."That is not repressive: that is called self-control and smart, effective behaviour.""We are feminists," adds Fein. We say go ahead and run a marathon and buy a condo and start a new business, just don't chase guys.It's not good or bad, it just doesn't work."Such is the crisis that constant contact has caused in our consciousness that Fein and Schneider have also created a chart in the new book that will tell you how long to wait before you text a man back (hint: the lag period increases, the older and supposedly wiser you are, and leave at least four hours before replying to man's initial text, whatever your age)."Don't text him back immediately… Never double text," they suggest."If you want more from a guy, give less."It's good advice, written in the vein of now-famous post-Rules guides Why Men Love Bitches and He's Just Not That Into You; each is predicated on creating an epiphany moment in women, when they suddenly understand what it is that men want or need from them.